Are you looking to start a dog walking business?
Whether you're just starting out or you've been in the business for a while, these five tips will help you grow your dog walking business. Keep reading to learn more!
1. Get connected with your local community - let people know you're available to walk their dogs! Attend pet fairs and meet-ups, hand out business cards, and post flyers in neighborhood businesses. Ask your local veterinarians if you could leave a few business cards with them. Bring a pup to the dog parks in your area and don't be afraid to hand out your cards to anyone there.
2. Build a strong online presence - create a website and social media accounts for your dog walking business, and make sure to populate them with engaging content. Clients love to see pictures of their pups out on walks or with their furry pals in the park and your clients will show these pictures to friends and family, therefore, increasing your possibility of getting even more business.
3. Consistency is key - If you say you offer a 20-minute dog walk then all dog walks should be 20 mins. I tell my staff repeatedly to make sure you walk the dog for 21 minutes. Clients will often ask what happens if it's raining? We walk your dog. What happens if it's snowing? We walk your dog. Consistency, consistency, consistency.
4. Offer additional services - dog walking is just the beginning! You can also offer dog sitting, pet transportation, and other services to help your business stand out. Overnight boarding in your house or in the client's home is in high demand as are light grooming services like nail clipping and simple brushing or bathing the pups.
5. Promote your business - don't be afraid to get the word out there about your dog walking business! Use social media, online directories, and word-of-mouth to reach new clients. In today's digital age, there are many ways to promote your business. Social media is a great way to reach potential customers, and online directories can help people find you when they're searching for dog walkers in their area.
Word-of-mouth is such a powerful marketing tool - if you provide excellent service, your satisfied clients are likely to tell their friends and family about you. So don't be afraid to get the word out there about your dog walking business! By using a combination of these marketing methods, you'll be sure to attract new clients.
Price your services competitively - check out what other dog walkers in your area are charging, and make sure your prices are in line with the market. Don't try to cut your prices to get more clients, this may actually be a deterrent to new business as most people associate higher prices with a better quality of service.